Inbound Marketing Executive

Job Title: Inbound Marketing Executive

Department: Marketing

Reporting to: Digital Commerce and Communications Manager

Position Type: Permanent

Start Date: Immediate

Based at: Dublin Office/Remote Based

Applications made by submitting CV and cover letter by email to humanresources@carlstuart.com.

The Role

At the Carl Stuart Group, we wouldn’t be the industry leader we are without our successful sales and marketing team.

Over the last 35 years we have grown by providing innovative, resilient and reliable solutions and services to all our customers. We are seeking a qualified Marketing Executive to help us promote and sell our wide range of analytical instrumentation and consumables used by analysts, scientists, engineers and technicians across a myriad of industries and applications.

We have created an innovative, dynamic, trusting environment that allows each member of our team to affect their own growth and development and that of the business as a whole. Our mantra is simple "we work to live we don't live to work, but in order to live well we have to work hard ".

Our ideal inbound marketing executive has a strong understanding of the marketing process (inbound and outbound), and excels at content optimisation, channel optimisation, segmentation, relationship nurturing and lead generation. We’re seeking a person who can multitask, prioritise and who can help showcase our offerings in a compelling way.

Learning is a way of life here at Carl Stuart so the successful candidate must have a genuine interest in developing new skills and learning new technologies.

This role is busy, dynamicand challenging, it’s essential that our marketing executive be approachable and professional. His or her efforts will help us extend our national and international reach and impact.The successful candidate will work as part of the marketing team and will share responsibilities with other team members.

Our head office is based in Dublin 24; however, we provide the infrastructure that will allow the successful candidate to have flexibility in their working location.

Basic Functions

• Maintenance and enhancement of online infrastructure
  -With a focus on maintaining the products offered through our websites
  -Ensuring optimum conversion rates achieved
  -Liaising with infrastructure support partners for project management
• Co-ordination and execution of marketing campaigns
  -With a focus on online initiatives
  -Both inbound and outbound marketing campaigns
• Campaign effectiveness measurement and reporting
  -With a focus on Search Engine Analytics
• Copywriting for online and print communications
  -Ensuring that everything published online is Search Engine Optimised
• CRM Record Maintenance
•  Managing direct mail, newsletter, brochure and advertising campaigns
• Trade show coordination and planning
• Develop and track online campaigns to ultimately increase our business' online marketing
  success

Specific Duties

• Product Optimisation for hosting online
• Product Enrichment for Search Engine Optimisation and Optimum Customer Experience
  
• Marketing campaign management
  
• Campaign effectiveness measurement and reporting
  
• Copywriting content on the Carl Stuart Limited web sites for accuracy, grammar, uniqueness
  and SEO
  
• Updating and maintaining company websites, blog and social media pages
  
• Website support for both existing and new customers, as well as internal personnel
  
• Designing & executing mailing campaigns
  
• Implementing lead nurturing strategies.
  
• Database management – contact data. Customer segmentation and profiling
  
• Database management – product information. Product management for marketing
  campaigns and website content
  
• Some Graphic Design activities as pertaining to website content & marketing campaigns
  
• Management of out-sourced marketing activities, such as graphic design for print and
  exhibition stands
  
• Leasing with support staff for the implementation of marketing projects in a timely manner
  
• Any other duties that fall into the remit of the marketing function or that Carl Stuart Limited
  may require.

Knowledge and Skills Required

• The candidate must be innovative, responsible, self-motivated, and willing to work hard in
  this challenging and diverse role. They must also work well within a team as well as on their
  own initiative. The ability to work under pressure and meet tight deadlines is a must.
• He / She must have a solid understanding of marketing principles.
• Understanding of e-commerce and SEO principles is a must.
• Strong Excel skill and Database skills is an advantage.
•  Online marketing experience desirable but not essential.
• Knowledge of any or all of the following a distinct advantage:
  -SEO Techniques
  -Content creation for Inbound marketing
  -Web Design / Development – HTML / CSS
  -Graphic Design package
  -Google Analytics
  -Email Marketing Automation platform
• Excellent written and verbal communication skills.
• Strong project management skills
• An interest in keeping abreast of current marketing trends.

Minimum education required: Marketing / Multimedia or related degree or relevant professional qualification

Minimum years experience required: 1 year working in a marketing role